Cascading payments can be part of an intelligent payment routing strategy. In this post, we break...
Payments Optimization: An Overview
At its core, payments optimization focuses on streamlining the way businesses accept, process and manage payments to improve customer experience and cut costs. It starts by identifying the time-consuming and expensive processes that drive up the total cost of accepting payments. Then, implementing best practices in cardholder validation, data collection, payment routing, and fee solutions can optimize payments for the organization.
With the right payment optimization strategy, it is possible to lower the cost of payment acceptance while still delivering convenience, ease, and transaction security to your customers and your business.
Optimization allows companies to:
- increase sales
- improve conversion rates, and
- grow profits
Here's what you need to know about optimizing your payments.
Expand Payment Options
One way to optimize your payments is by offering more payment options. Companies that offer multiple ways to pay have a wider range of options for their customers, leading to more opportunities to attract sales. In one study, 7% of shoppers abandoned a transaction due to a lack of familiar payment options. To optimize, businesses should offer ways to pay beyond credit and debit cards, such as electronic checks, gift cards, and mobile wallets.
By diversifying your payment options, you also open up your business to new customer segments. For example, while some consumers are happy to pay by credit card, many younger consumers prefer online wallet options like Apple Pay, Google Pay, or Venmo.
Embrace Mobile Payments
Another key aspect of payment optimization is recognizing the growing importance of mobile payments. The number of consumers using mobile payment methods has risen drastically in the last several years and, according to a report by eMarketer, it is expected that by 2023, more than half of all US smartphone users will use mobile payments at least once per month. A study by Juniper Research estimates that the number of mobile wallet users will reach 4.6 billion by 2024. It's clear that mobile payments are becoming an increasingly popular option among consumers, and businesses should implement mobile payment options to stay competitive.
To optimize mobile transactions, businesses should focus on creating a user-friendly and easy “mobile-first” interface for consumers. This can include features such as touch ID, fingerprint scanning, and facial recognition for added security and convenience.
Use Multiple PSPs
Contracts with different Payment Service Providers (PSPs) can vary significantly, based on a range of factors including
- Sales volume
- Payment types supported
- Online versus offline payment services
- Fee structure (transactions commonly incur fees of a percentage plus a flat amount)
- Providing one-time and/or subscription payment services
- Geographical location (which can incur cross-border charges)
By contracting with multiple PSPs, vendors can algorithmically determine the optimal PSP for each secure transaction. For instance, a vendor may have guaranteed a certain volume of traffic to a higher-fee PSP that is particularly adept at processing cross-border transactions; but be able to redirect excess transactions to a lower-cost provider once the guarantee is met.
In order to use multiple PSPs effectively, vendors need to ensure they either complete the onerous and ongoing task for becoming PCI-DSS Level 1 compliant so that they can store sensitive data; or contract with a tokenization partner, like Basis Theory, that can provide a secure token vault and reduce the risk and cost of passing stored PII to the PSP endpoints.
Combating fraud is also a crucial part of optimizing payments. According to the Federal Trade Commission (FTC), credit card fraud accounted for 42% of all identity theft complaints in 2019 and a report by Javelin Strategy and Research showed that credit card fraud occurs every two seconds in the United States. These statistics demonstrate the universal threat of credit card fraud and the importance of implementing measures to combat it, so companies must be cautious when choosing secure payment services and work with partners that can accurately detect fraud and prevent flagging genuine transactions. This includes implementing fraud detection software, training employees on how to spot fraudulent transactions, and requiring additional verification steps for high-risk transactions.
Payment optimization is crucial for businesses looking to stay competitive in the ever-changing e-commerce landscape. By expanding payment options, embracing mobile payments, and combating fraud, businesses can increase sales, improve conversion rates, and ultimately grow profits. It is important for businesses to stay informed about the latest trends in payment technology and find ways to implement them in their own operations.