How Betting Platforms Can Win Against Transaction Failure Rates

Product leaders at real-money gaming platforms know that every second counts. Millions of dollars are being spent to acquire customers, only to lose them at the payment page. And with the Merchant Category Code of 7995, real-money gaming companies are magnets for higher decline rates.

This inherent challenge doesn’t have to be a roadblock. A programmable payments vault can help these platforms fight back! Here are a few strategies to consider.

BIN Detection: First Line of Defense 

Bank Identification Numbers (BINs) are unique to each card’s issuing bank or financial institution. These details help validate transactions and payment methods you, the gaming platform, accept. 

Meaning the time, money, and effort spent to attract a new user to your platform goes to waste whenever a credit card is entered at the checkout page with an invalid BIN. Even if it’s just five percent of all deposits being attempted with a credit card, BIN-based detection would flag those losing tickets before submitting the payment to a PSP, avoiding costly but doomed processing attempts. 

BIN detection confirms that the proffered card is real and properly issued, and explicitly confirms the country in which the issuing bank is located. BIN metadata can inform how transactions are handled and where each transaction is routed. Basis Theory offers two options for enriching card and card_number tokens with BIN details, depending on the level of detail required. 

BIN detection is a proactive fraud-prevention tool, which can save on processing fees and hard declines. IP address blocking mechanisms based on state restrictions can be added to extend the protection through Basis Theory. These types of token enrichments enable cards to be updated programmatically, without disrupting or causing friction with the user experience. 

Return to Top

Token Intents: A Pre-Flight Check Before the Payment 

A token intent is a short-lived resource that streamlines data collection and validation before being committed to a token for long-term retention. Token intents are particularly useful when validation or authorization is necessary before creating or updating a token.

Betting platforms will use token intents to verify the card is valid and not fraudulent. After passing an initial BIN check, token intents can be used to verify a fraud check before converting to a real token. This creates two levels of verification, with the BIN data and then token intents. For example, the platform can validate the card and run a fraud check without creating a long-lived token. This is more efficient and secure. 

More advantages of using Token Intents

Apple Pay and Google Pay Debundling 

Offering a clean end-user experience for both Apple Pay and Google Pay can improve conversion for both payment methods. Device metrics and biometric scans are critical to real-money gaming platforms and their fraud checks. This is crucial when your MCC code is 7995. 

Debundling Apple Pay and Google Pay allows the gaming platform to access the data from each payment method directly. 

In the highly competitive and regulated world of real-money gaming, payment declines directly threaten revenue and customer loyalty. By integrating a programmable payment vault with features like BIN detection, token intents, and the ability to debundle digital wallet data, you can build a payments strategy as robust as your platform. 

This approach minimizes declines and prevents fraud, while creating a smoother, more trustworthy experience for your customers, keeping them in the game.

Ready to turn your payments into a competitive advantage? Explore how Basis Theory can help your real money gaming platform tackle declines and grow confidently.

Return to Top